Tips to make your site the best on the web

 A well-designed website should work for you both when you are in the office and outside of work hours. A good website will explain who you are, what you do, and why people should do business with you.



It is therefore very important to give a good impression to users who will be more stimulated to interact with you. Here are some tips from a well-known web marketing agency in Lecce .

Customize your website photos

While it’s easier to use stock images on your website, make sure you include some real photos of your business. You could hire a professional photographer to come into your business for an hour or two to take some photos of your team in their work environment. However, non-professional photos can be helpful too. For the stock images you do use, make sure they don’t look outdated. Websites like Unsplash and Pixabay have beautiful, free, and trendy images that you can use without spending money or violating copyrights.

Rethink your website navigation

Put yourself in the shoes of a potential customer visiting your website. What is that person likely looking for? What interests them most? Make sure your website navigation makes it easy for customers to find their way around. We always recommend having your home page, about page, contact page, and services in the main navigation. Other items to include as primary navigation or drop-down items can include customer testimonials, blogs, and other resources you provide to customers.

 

Write clear and enticing calls-to-action

What do you want potential customers to do when they visit your website? You could ask them to schedule a quote, fill out a contact form, or call you. Decide what the desired action is, phrase it concisely, and create clear calls to action. Some of our favorites include “schedule a quote,” “contact us today,” and “get in touch,” to name a few. Also, make sure to make your calls to action stand out by adding them as buttons in eye-catching colors, like orange.

 

Make sure your website is mobile-friendly Define a clear SEO strategy

 

About 50% of Internet users now use mobile rather than desktop, and that percentage continues to increase. Having a mobile-friendly site is now essential to the success of your website. Test your website on your phone and evaluate the user experience. Text and image sizes usually need to be adjusted on mobile devices to look good. Since mobile phone screens are much smaller than computer screens, consider making the mobile version of your content more concise than the desktop version to prevent viewers from abandoning your mobile site.

 

Define a clear SEO strategy

SEO (Search Engine Optimization) is an effective marketing tool that can increase the quantity and quality of traffic that visits your website from search engines like Google and Bing. Do keyword research to understand which keywords are important to your business and are searched for regularly by users, then optimize your website for those keywords.

Commentaires