A well-designed website should work for you both when you are in the office and outside of work hours. A good website will explain who you are, what you do, and why people should do business with you.
It is
therefore very important to give a good impression to users who will be more
stimulated to interact with you. Here are some tips from a well-known web
marketing agency in Lecce .
Customize
your website photos
While it’s
easier to use stock images on your website, make sure you include some real
photos of your business. You could hire a professional photographer to
come into your business for an hour or two to take some photos of your team in
their work environment. However, non-professional photos can be
helpful too. For the stock images you do use, make sure they don’t look
outdated. Websites like Unsplash and Pixabay have beautiful, free, and trendy
images that you can use without spending money or violating copyrights.
Rethink
your website navigation
Put
yourself in the shoes of a potential customer visiting your website. What is
that person likely looking for? What interests them most? Make sure your
website navigation makes it easy for customers to find their way around. We
always recommend having your home page, about page, contact page, and services
in the main navigation. Other items to include as primary navigation
or drop-down items can include customer testimonials, blogs, and other
resources you provide to customers.
Write clear
and enticing calls-to-action
What do you
want potential customers to do when they visit your website? You could ask them
to schedule a quote, fill out a contact form, or call you. Decide what
the desired action is, phrase it concisely, and create clear calls to action. Some
of our favorites include “schedule a quote,” “contact us today,” and “get in
touch,” to name a few. Also, make sure to make your calls to action stand out
by adding them as buttons in eye-catching colors, like orange.
Make sure
your website is mobile-friendly Define a clear SEO strategy
About 50%
of Internet users now use mobile rather than desktop, and that percentage
continues to increase. Having a mobile-friendly site is now essential to the
success of your website. Test your website on your phone and evaluate the user
experience. Text and image sizes usually need to be adjusted on mobile devices
to look good. Since mobile phone screens are much smaller than computer
screens, consider making the mobile version of your content more concise than
the desktop version to prevent viewers from abandoning your mobile site.
Define a
clear SEO strategy
SEO (Search
Engine Optimization) is an effective marketing tool that can increase the
quantity and quality of traffic that visits your website from search engines
like Google and Bing. Do keyword research to understand which keywords are
important to your business and are searched for regularly by users, then
optimize your website for those keywords.
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